Pennsylvania Puck is an online hockey magazine featuring the sport at all levels: youth to high school, junior to college, minor league to the National Hockey League. VIUS worked with PA Puck to map out a complete branding campaign, information architecture and design and development of a robust website. In addition, a social media strategy using Twitter and Facebook was implemented to build brand awareness and generate excitement.
The end result was a multi-blog based platform which allowed the client granular control of the content. A community gallery promoted user-participation and regular articles helped to build PA Puck as a leading authority on PA hockey news.
View Site: www.papuck.com